Hooked: How to Build Habit-Forming Products Music Milo loves spending time with

Milo loves spending time with his best friend

explains why extraverts don't make the best salespeople

In a dry dusty place where the sand sparkled gold

readers will emerge refreshed from this respite

Hooked: How to Build Habit-Forming Products Music Milo loves spending time with*Goodreads Choice Award Nominee for Best Business Books (2014)* Product Description Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Modela four step process embedded into the products of many successful companies to subtly encourage customer