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The 1963 Riviera was Buick’s first entry into the personal luxury car market segment that was created and dominated by the Ford Thunderbird
despite the misgivings of the security staff
Available in the new collectors box
Three entries were made for the 1961 Le Mans
1957 Packard Clipper Town Sedan Pink The 1963 Riviera was Buick’sWhen Studebaker took over Packard operations Dick Teague was given the job of Packardizing a Studebaker and although the two finished models, the Town Sedan and Country Sedan, looked quite handsome, to Packard traditionalists they were Studebakers. Consequentially many went over to Lincoln or Cadillac. To Studebaker aficionados the new models were too expensive so they stuck with Studebaker. Available in the new collectors box
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