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The Art of Strategy: A Game Theorist's Guide to Success in Business and Life McNeilly shows how Sun Tzu's

SKU: 538388327

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Description

McNeilly shows how Sun Tzu's strategic principles can be successfully applied to modern business situations

and they will succumb to your will

and make you more effective and successful at work

But when human hands fail

The Art of Strategy: A Game Theorist's Guide to Success in Business and Life McNeilly shows how Sun Tzu's"Here is a book that is rigorous, fun, and extremely useful all at the same time Since reading it, I've been seeing everything in terms of game theory, and it feels like having put on a pair of x ray goggles to view the world." Diane Coyle, Business Economist "Real life illustrations and decision making scenarios are plentiful as well as entertaining. It is an easy read and is written in a lively tone. Long live economics!" John Burns, Times Higher

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