Primal Special prices! the relationship between the architecture

the relationship between the architecture and people

from the text in the book

portraits are the leitmotif that has been chosen to map out the artist’s practice: a potential key to interpretation

and to pass through the mirror of appearances

Primal Special prices! the relationship between the architecturePRIMAL is a series of over 1200 close ups of advertising posters in Zrich photographed by Anna Studeli. Roughly 120 of them have been selected for this first glimpse into the artists copious archive. In PRIMAL, Studeli reflects on the surfaces of Western advertising aesthetics through an exploration of the ways in which images are produced, reproduced and distributed. In rehashing the same visual tropes over and over again, the advertising industry