Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value who taught at universities in

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Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value who taught at universities inAuthor: Mike Wilkinson Category: Business & Finance Language: English Publisher: McGraw Hill Education Publication date: September 19, 2011 A Groundbreaking Pricing Model for the New Business Landscape Why would any customer choose Brand X over Brand Y, regardless of price? In a word: Value. When customers feel they are getting good value from your product or service, they are more than happy to pay morewhich is good news for you and your business.