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The Tipping Point - How Little Things Can Make a Big Difference Marine Corps and Marines must know toUncover the captivating science behind viral trends in business, marketing, and human behavior in the breakthrough debut ' named one of the best books of the decade by The A. V. Club and The Guardian ' by Malcolm Gladwell, the bestselling author of The Bomber Mafia. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of