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A 1-mana ritual is fantastic in Legacy decks like Sneak and Show and Reanimator where 1 mana is the difference between having a turn-1 Griselbrand or not

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Cards Similar to Howling Mine 20 cards with similar effects or strategies View Howling Mine These 20 cards share similar roles with Howling Mine look for other artifacts that fill the same slot in your deck

Its also a rather brilliant (though divisive) marketing technique, as people who might not normally have paid $20-$30 for a collectors booster pack might now buy a few (or a box) in the hopes of opening such a special card