Hair Texture Continuum [2023 Update] Brand Trust or take steps to maintain

or take steps to maintain their scalp health

THEY ARE MOST LIKELY TO USE HAIR CLEANSING AND GENERAL MAINTENANCE PRODUCTS

and availability

hair is empowering

Hair Texture Continuum [2023 Update] Brand Trust or take steps to maintainThis study builds upon SSIs 2019 and 2021 Texture Continuum reports. In the first texture study SSI created a total market segmentation based on all ethnicity groups. In 2021 and 2023 this report has drilled down to the core multicultural haircare consumers: African American, Latina, and multiracial women. These consumers represent around one third of women in the United states, with this proportion predicted to increase considerably over the next 20