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Hair Repair & Restoration will answer: what are the leading drivers for restoration
or returning to relaxers (6% in 2024)
with a significant drop-off in 2024
Haircare experimentation rises slightly in 2024 with 53% stating they love to experiment with haircare products (47% in 2024)
Scalp Care Natural Hair Repair & Restoration willScalp Health Many women experience scalp concerns, or take steps to maintain their scalp health. Overall, two thirds of qualifying respondents indicated that their scalp is very, or mostly, healthy however one third described their scalp as moderately or very unhealthy. Scalp Care Routines and Needs Most commonly consumers indicated that their scalp care routine forms part of their regular hair regimen, however around 1 in 5 have a standalone scalp
