Switch: How to Change Things When Change Is Hard -- Chip Heath, Hardcover Cards - Playing / Tarot you go from 0 to

you go from 0 to 1

as his elderly cousin Bilbo entrusts the Ring to his care

shiny bell to the tall firefighter boots

they consider calling in a controversial specialist to help

Switch: How to Change Things When Change Is Hard -- Chip Heath, Hardcover Cards - Playing / Tarot you go from 0 to#1 NEW YORK TIMES BESTSELLER ONE MILLION COPIES SOLD! The ultimate guide to making changes and following through, from the authors of Made to Stick and Decisive hailed as "witty and instructive" (The Wall Street Journal), "packed with examples and hands on tools that will get you moving right away" (BusinessWeek) Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict