Westvaco Inspirations for Printers, No. 94 mailscrewup and printing

and printing

It’s a set of caps with serifs—and they’re greenish

There is a keen appreciation today (or

and blue) could all be printed on one press sheet

Westvaco Inspirations for Printers, No. 94 mailscrewup and printingLaunched in 1925 by the West Virginia Pulp and Paper Company, Westvaco Inspirations for Printers served as a premier promotional house organ showcasing paper stocks, ink capabilities, and diverse printing processes. Before Bradbury Thompsons modernist art direction began in 1939, issues from the mid 1930s (like this one) functioned primarily as rich, eclectic trade anthologies. Rather than avant garde typographic experimentation, these layouts