New Product Innovation: A Comprehensive Study of Product Introductions Men's Maintenance Brand Selection

Brand Selection

Size the Multicultural Growth Opportunity Define Cultural Traits in Hair Care Category Map Cultural Traits to Brand Equities Link Consumer Insights to Go‐to‐ Market Execution

There are slight variations in this behavior across haircare product segments

multiracial

New Product Innovation: A Comprehensive Study of Product Introductions Men's Maintenance Brand SelectionCategory Pace setters What products have been introduced within the past 12 months? How are they performing? What can we expect? Opportunity Gaps. Experimenting With Products Just under half of consumers love to experiment with new hair and beauty products, with trends. Surveyed consumers have found new hair or beauty products over the past year, which meet their needs better than products they were using previously Product Innovation Overall, there