A few things that make it stand out: Leader cards & colour identities You build decks around a Leader (Luffy, Law, Zoro, etc.), which defines your colour(s) and playstyle
The front face gets back a nonbattle permanent which is something that white and black can do when combined (white can get back artifacts, enchantments, lands, planeswalkers, and small creatures, while black can get back creatures of any size)
With prices on sealed product always creeping up after release, grabbing these at under $30 is a nice move, especially if youre chasing one of Prismatic Evolutions big-ticket pulls
Play Booster Box Play Booster Boxes will be best for players looking for cards for Constructed, Limited (draft and sealed) aficionados, or those who just want to obtain a large quantity of cards in one go, and will be much easier to acquire than Collector Booster Boxes