Dior Diorissimo Leather Satchel (SHG-25814) reflaunt_created New Creative Director Virginie Viard

New Creative Director Virginie Viard

“In my role as Creative Director I want to push the boundaries

Gabrielle "Coco" Chanel first opened a Parisian millinery shop in the early 1900s

Born in 1927

Dior Diorissimo Leather Satchel (SHG-25814) reflaunt_created New Creative Director Virginie ViardLaunched in 1946, Christian Dior ushered in the 'New Look', raising hemlines and creating a silhouette so feminine it took the fashion world by storm. Under the first female Creative Director, Maria Grazia Chiuri (2016), Diors designs embrace women empowerment by redesigning femininity to be both feminine and feminist. This trend setting label continues to set the standard for Haute Couture around the world, with scions of the industry at the helm