Auto Review AR47 Standard Cars By Rod Ward 2nd Edition era-2010 the Santa on the back

the Santa on the back of the final truck raises his bottle of Coca-Cola in a holiday toast

The advert was filmed in snowy Vancouver

Unpacked: 5

soon helped by the dynamism of Charles Friswell in publicising the marque

Auto Review AR47 Standard Cars By Rod Ward 2nd Edition era-2010 the Santa on the backIn the early years of the 20th century many young engineers and inventors were getting started in the nascent motor industry, but few had the advantage of R W Maudslay, whose wealthy backer financed a factory and the employment of an experienced designer. This gave Maudslay's new 'Standard' cars a head start, soon helped by the dynamism of Charles Friswell in publicising the marque. Maudslay was one of the first to participate in the light car boom