Joico Color Intensity Amethyst Purple Semi Permanent Colour 118ml blue shampoo Use regularly to prevent breakage

Use regularly to prevent breakage and maintain healthy

mentha piperita (peppermint) oil

Hydrolyzed milk proteins condition and protect

it maintains softness and hydration

Joico Color Intensity Amethyst Purple Semi Permanent Colour 118ml blue shampoo Use regularly to prevent breakageWhy we love it: Bold and brilliant, the Joico Color Intensity range gives you endless creative possibilities to push the boundaries with your hair colour. Intermixable formula can be applied straight from the tube, or mixed and matched to your hearts content to create bright, playful and cool shades with the added benefit of no developer required. This semi permanent Amethyst Purple hair dye gives nourishing, lasting colour results with healthy shine.